Project: Stedelijk Museum Identity Proposal
Location: Amsterdam
Concept, Design: LUST, 2008-2009

The concept for the Stedelijk Museum identity revolved around ideas of scale (in time, in place, in content) and the development of a meta-language. The various animations show proposals; a LED signage systems for the trucklift, neons for the museum cafe, signage for the lift and a mobile sign in the city of Amsterdam.
A pdf with the complete proposal will be up soon.

View all sides of the trucklift neon.